ABOUT ME
Results-driven professional with fullstack RevOps experience in B2B and SasS enterprise Marketing, Automation, and Sales Operations.
Effective leadership and collaborator laser focused on driving revenue outcomes that exceed goals and solving complex problems.
Data obsessed with high attention to detail and strong organizational skills. Can invariably be found optimizing business operations and researching analytics tools to gain deeper insight into RevOps program analytics.
MY EXPERIENCE
Background & Expertise
WHITE CUP — REVENUE OPERATIONS MANAGER
February 2021 - Present
RevTech Program Management
Conducted RevTech stack audit and evaluation resulting in the organization saving ~$30k per year in unnecessary technology contracts
Established and implemented the entirety of the RevOps Function
Facilitated and managed RevOps goal alignment, building consensus between cross functional teams
Implementation Strategy and Execution
Re-implemented an incomplete implementation of Hubspot Marketing Hub and added HubSpot Sales Hub
Managed project from start to finish
Dashboard and Report Creation and Management
Enabled full funnel reports providing visibility and clarity for the first time post-merger
Demand Gen enablement increased MQL conversions by 50% MoM for last 4 months
Management of Databases
Audited, cleaned, and consolidated 3 disparate data systems into one MAP / CRM
System Integrations
Lead Management and Routing
Data Enrichment
Segmentation Strategy
Privacy and Compliance (GDPR+)
MITS — MARKETING MANAGER
January 2016Â - February 2021
HubSpot Administration and Strategy
Email Marketing
Collaborated with the sales team, developing segmented email marketing campaigns
Built custom emails in both Marketo and Pardot
Increased CTR average by 6.8% throughout career with an average CTR of 10.99% as of Q2 2019
Marketing Automation Platform Strategy
Owned the migration from Marketo to Pardot from start to finish
Project and vendor management
Event Marketing and Management
Lead gen from events in 2018 contributed to 30% of sales
Webinar Strategy, Management
Webinar lead generation increased by 30% resulting in a revenue increase of 38%
Partner Marketing
Identified and managed multiple co-marketing programs with various resellers and channel partners
Customer Journey
Advised on and collaborated on the development of multiple online and in-person training programs.
Managed all design and marketing strategies for said training programs.
Result was a 14% increase in 2018 user conference enrollment
Social Strategy
Boosted engagement across platforms and implemented the consistency of brand messaging across social channels.
Built framework to track and increase engagement metrics
MITS — PRODUCT MARKETING COORDINATOR
June 2015Â - January 2016
Event Management
Marketing Asset Development
Vendor Management
Social Media Deployment
SKILLS
HubSpot Enterprise Marketing Hub
HubSpot Enterprise
Sales Hub
HTML / CSS
Marketo
Pardot
Salesforce
Adobe Suite
Confluence
RevOps Roadmapping
Data Analysis
Project Management
EDUCATION
June 2001Â - June 2005
UNIVERSITY OF IDAHO
Bachelor of Science, Dance